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University Brand Games
Brand extension is a marketing strategy that involves drawing on the strength of a brand in one market in order to gain a foothold in a second market. In consumer markets, companies like Virgin have...
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KnowU & MyEdu: Two Approaches to Social Media in Higher Education
Higher education is working hard to find the best ways to integrate social media into its practices. They’ve approached it from a number of angles: marketing, community building, student support, and...
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The Changing Contexts of Educational Content
Value is shaped by context. That is to say . . . we attribute value and meaning to people, objects and other things on the basis of the circumstances in which we experience them. Art may be best...
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Selling Ed Tech to Instructors
During the early days of digital higher education, the selection and use of educational technologies was heavily influenced by the interests and sensibilities of individual instructors. These pioneers...
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Content Strategy for Digital Higher Education
It is time for a more coordinated, institutional approach to managing instructional content. The field of “Content Strategy” - while currently focussed on marketing - offers a good starting point.…...
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